ABOUT PURR

For people who are a little obsessed with bags.

Purr started with a simple, slightly annoying question. What is this bag actually worth? Not what you paid, not what a consignment counter would lowball you, not some number a brand wants you to feel. The real one. Turns out that number is weirdly hard to get straight, so we built a place to get it.

Now Purr is a home for the girls who know their Kelly from their Constance, who screenshot resale listings for fun, who think a good bag holds its value better than most things you can buy. If that is you, welcome. Pull up a chair.

Fair information, no gatekeeping

The luxury resale world runs on a little bit of mystery. Prices nobody explains, quotes that depend on who you know, quiet markups on both ends. We think that is boring and a bit unfair. You should be able to see what a bag is really trading for without playing a game.

So that is the whole point of Purr. Clear, honest numbers on what luxury bags are worth right now, told to you like a friend who happens to know the market, not a salesperson trying to move product.

What you will find here

• Real resale values, pulled from the actual market across almost 80 houses. Chanel, Hermes, Louis Vuitton, Dior, Bottega, The Row, Celine, Saint Laurent, Gucci, Prada, Loewe, and a long list more.
• The full picture on a bag before you buy or sell it. What it costs new, what it resells for, how well it actually holds value, and whether it is a smart buy or a pretty mistake.
• The Purr app, where you scan your own bags and watch your closet like a portfolio. Total value, what each piece is worth today, how it is trending.
• Notes and guides on the bags everyone is talking about, written for people who already love this stuff, not beginners we are trying to sell to.

How we think about the numbers

We would rather be honest than impressive. Our values come from real listings and sales across the market, shown as ranges instead of one made up figure, because a bag is worth what someone will pay and that moves. When we do not have enough data to be sure, we say so instead of guessing. Consider it a well informed starting point, not an appraisal.

This is just the start

Right now Purr is values, a closet you can track, and a growing pile of bag knowledge. But the dream is bigger. A real community of people who love this stuff. A newsletter worth opening. Maybe a podcast one day, the kind of conversation you actually want to be in on. Somewhere to go when you want to talk bags with people who get it.

We are building it slowly and out loud. If you want in early, come say hi on Instagram or TikTok, or just email us at hello@bypurr.com. We read everything.