Terms of Service

Last updated: March 21, 2026

1. Agreement to Terms

By downloading, installing, accessing, or using the Purr mobile application, website at bypurr.com, and any related services (collectively, the “Service”), operated by Purr LLC (“Purr,” “we,” “us,” or “our”), you acknowledge that you have read, understood, and agree to be bound by these Terms of Service (“Terms”). These Terms constitute a legally binding agreement between you and Purr LLC. Your use of the Service, including creating an account, browsing listings, or completing any transaction, constitutes your electronic acceptance of these Terms. If you do not agree to all of these Terms, you must immediately discontinue use of the Service.

2. Description of Service

Purr is a luxury handbag portfolio management and peer-to-peer marketplace platform. The Service includes, but is not limited to: (a) closet portfolio tracking, allowing users to catalog luxury handbags and monitor their estimated market value over time; (b) AI-powered item identification and valuation using photo recognition technology; (c) market intelligence and pricing data aggregated from public and proprietary sources; (d) a peer-to-peer marketplace where users can list items for sale, browse listings, make and receive offers, and complete transactions; (e) price alerts and notifications related to market changes and portfolio performance; and (f) optional premium subscription services (“Purr+”) that provide enhanced features. The specific features, functionality, and availability of the Service may change from time to time at our sole discretion.

3. Eligibility

The Service is intended for use by individuals who are at least 18 years of age, reside in the United States, and are legally capable of entering into binding contracts. By creating an account or using the Service, you represent and warrant that: (a) you are at least 18 years old; (b) you are a legal resident of the United States or are otherwise authorized to engage in commerce within the United States; (c) all registration information you provide is truthful, accurate, current, and complete; (d) you will maintain and promptly update your registration information to keep it accurate and current; and (e) your use of the Service does not violate any applicable law, regulation, or obligation to any third party. We reserve the right to request verification of your identity or eligibility at any time.

4. Account Registration

To access certain features of the Service, you must create an account using Apple Sign-In, Google Sign-In, or email and password. You are solely responsible for maintaining the confidentiality and security of your account credentials, and you are fully responsible for all activities that occur under your account. You agree to: (a) create only one account per person; (b) not share your account credentials with any third party; (c) not transfer or assign your account to anyone else; and (d) notify us immediately at hello@bypurr.com if you become aware of any unauthorized access to or use of your account.

We reserve the right to suspend, disable, or terminate your account at any time, with or without notice, if we reasonably believe that: (a) you have violated these Terms; (b) your account has been compromised; (c) your use of the Service poses a risk to other users, us, or third parties; or (d) required by law. You may delete your account at any time through the app settings.

5. Subscription Services (Purr+)

Purr offers an optional premium subscription (“Purr+”) that provides access to enhanced features including sourcing tools, wishlist agent matching, advanced price alerts and brand price tracking, full price history and analytics, reduced marketplace seller fees (8% instead of 10%), and priority support. Purr+ is available in weekly, monthly, and annual billing periods.

Purr+ subscriptions are billed through the Apple App Store and managed by RevenueCat. All subscriptions automatically renew at the end of each billing period unless you cancel at least 24 hours before the end of the current period. You can manage your subscription and turn off auto-renewal in your Apple ID account settings. Cancellation takes effect at the end of the current billing period; you will retain access to Purr+ features until that date.

No refunds or credits will be provided for partial subscription periods, unused features, or any period during which your account is suspended for violation of these Terms. We reserve the right to change subscription pricing at any time, provided that we will give you at least 30 days’ advance notice of any price increase. Price changes will take effect at the start of your next billing period following the notice. Continued use of Purr+ after a price change constitutes acceptance of the new pricing.

6. Marketplace Terms

Purr as Platform. Purr provides a platform that facilitates peer-to-peer transactions between buyers and sellers. Purr is not a party to any transaction between users. We do not own, possess, inspect, authenticate, or take title to any items listed on the marketplace. We do not guarantee that any transaction will be completed, that any item will sell, or that any listed item is available. All transactions are solely between the buyer and seller.

Seller Responsibilities. As a seller, you represent and warrant that: (a) you are the lawful owner of each item you list or are expressly authorized to sell it; (b) all item descriptions, photographs, condition assessments, and other listing information are accurate, complete, and not misleading; (c) all items listed are authentic and not counterfeit, replica, or “inspired by” products; (d) you will ship sold items within the timeframe specified in the transaction details, using the provided shipping label; (e) the item shipped matches the listing description and photos in all material respects; and (f) you comply with all applicable laws regarding the sale of luxury goods, including any resale or consignment regulations.

Buyer Responsibilities. As a buyer, you agree that: (a) you are responsible for carefully reviewing all listing details, photographs, and condition information before making a purchase or submitting an offer; (b) you will inspect items promptly upon receipt; (c) you understand that items are pre-owned unless otherwise stated and may show signs of normal use consistent with the listed condition grade; and (d) the 3-day inspection window following delivery is your opportunity to verify the item and report any material discrepancies. Failure to report an issue within the inspection window constitutes acceptance of the item as described.

7. Escrow and Payments

All marketplace payments are processed through Stripe. When a buyer completes a purchase or a seller accepts an offer, the buyer’s payment is collected and held in escrow by Stripe on behalf of Purr. Funds are not released to the seller until: (a) the buyer confirms receipt and satisfaction with the item, or (b) the 3-day automatic confirmation period elapses after confirmed delivery without a dispute being filed.

A platform fee is deducted from each completed sale: 10% for free-tier users and 8% for active Purr+ subscribers. The platform fee is calculated on the total sale price. Seller payouts (sale price minus platform fee) are transferred to the seller’s connected Stripe account after escrow release. Payout timing depends on the seller’s Stripe account configuration and typically occurs within 2-5 business days of escrow release. Purr is not responsible for delays in payouts caused by Stripe, the seller’s bank, or incomplete Stripe account setup.

Disputes. If a buyer reports a material discrepancy within the 3-day inspection window, the transaction enters dispute status and funds remain in escrow. Purr will review the dispute and make a determination at its sole discretion, which may include a full refund to the buyer (with item return at buyer’s expense), a partial refund, or release of funds to the seller. Purr’s dispute resolution decisions are final and binding. By using the marketplace, you agree to cooperate with Purr’s dispute resolution process and abide by its outcomes.

8. Valuations and AI Estimates

The Service provides estimated market valuations for luxury handbags based on aggregated market data, comparable sales, AI analysis, and proprietary algorithms. All valuations, price estimates, market comparisons, portfolio values, gain/loss calculations, and trend analyses provided through the Service are estimates only. They are not professional appraisals, guarantees of value, or offers to buy or sell at any particular price.

Valuations may be inaccurate, incomplete, or out of date. Actual market values may differ materially from the estimates provided. You acknowledge and agree that: (a) valuations should not be relied upon for insurance, financial planning, tax, legal, or investment decisions; (b) you should obtain independent professional appraisals for any purpose requiring an accurate valuation; (c) market conditions change rapidly and past performance is not indicative of future results; and (d) Purr is not liable for any losses, damages, or decisions made in reliance on valuations or market data provided through the Service.

9. Authentication Disclaimer

Purr’s AI-powered authenticity confidence scores are informational estimates generated by automated analysis of photographs. These scores are not authentication certificates, guarantees of authenticity, or professional authentication opinions. They indicate the AI’s assessment based on visual analysis only and have inherent limitations. Counterfeit items may receive high confidence scores, and authentic items may receive low confidence scores.

We strongly recommend that buyers and sellers obtain professional, in-person authentication from qualified third-party authentication services (such as Entrupy, Real Authentication, or brand boutiques) for any item valued at or above $1,000, or for any transaction where authenticity is a concern. Purr does not authenticate items and is not liable for any losses, claims, or damages arising from the sale, purchase, or possession of counterfeit, misrepresented, or inauthentic items, regardless of any confidence score provided through the Service.

10. Prohibited Conduct

You agree not to engage in any of the following prohibited activities:

Violation of any prohibited conduct may result in immediate account suspension or termination, forfeiture of pending payouts, and reporting to law enforcement where appropriate.

11. User Content

You retain full ownership of all content you submit, upload, or post through the Service, including photographs, item descriptions, profile information, and messages (“User Content”). By submitting User Content, you grant Purr LLC a non-exclusive, worldwide, royalty-free, sublicensable, transferable license to use, reproduce, modify, display, distribute, and create derivative works of your User Content solely for the purposes of operating, providing, improving, and promoting the Service. This license continues for as long as your User Content remains on the Service and for a reasonable period after deletion to account for backups and cached copies.

You represent and warrant that: (a) you own your User Content or have all necessary rights and permissions to grant the above license; (b) your User Content does not infringe, misappropriate, or violate any third party’s intellectual property rights, privacy rights, publicity rights, or other legal rights; and (c) your User Content does not contain any material that is defamatory, obscene, unlawful, or otherwise objectionable.

12. Intellectual Property

The Service, including all content, features, functionality, software, code, designs, text, graphics, logos, trademarks, trade dress, data compilations, AI models, pricing algorithms, and other intellectual property (“Purr IP”), is owned by Purr LLC or its licensors and is protected by United States and international copyright, trademark, patent, trade secret, and other intellectual property laws. You are granted a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your personal, non-commercial purposes in accordance with these Terms. No right, title, or interest in any Purr IP is transferred to you. You may not use, copy, reproduce, modify, distribute, or create derivative works based on any Purr IP without our prior written consent.

13. Indemnification

You agree to indemnify, defend, and hold harmless Purr LLC, its officers, directors, employees, agents, contractors, licensors, and affiliates (collectively, the “Indemnified Parties”) from and against any and all claims, demands, actions, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or relating to: (a) your access to or use of the Service; (b) any User Content you submit; (c) any transaction you participate in through the marketplace, including disputes with other users; (d) any item you list, sell, purchase, or ship through the Service; (e) your violation of these Terms; (f) your violation of any third party’s rights, including intellectual property rights; or (g) your violation of any applicable law or regulation. This indemnification obligation survives termination of your account and these Terms.

14. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL Purr LLC, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO DAMAGES FOR LOSS OF PROFITS, REVENUE, DATA, GOODWILL, USE, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO YOUR USE OF OR INABILITY TO USE THE SERVICE, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, STRICT LIABILITY, OR OTHERWISE) AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, OUR TOTAL AGGREGATE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICE OR THESE TERMS SHALL NOT EXCEED THE GREATER OF: (A) THE TOTAL AMOUNT OF FEES YOU PAID TO PURR IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED DOLLARS ($100).

Without limiting the foregoing, Purr shall have no liability whatsoever for: (a) disputes, claims, or losses arising from transactions between users, including the sale or purchase of counterfeit, misrepresented, damaged, or defective items; (b) inaccuracies in valuations, market data, price estimates, or AI-generated assessments; (c) the authenticity, condition, legality, or quality of any item listed or sold through the Service; (d) any unauthorized access to or use of your account; (e) service interruptions, errors, delays, or outages; (f) actions or omissions of third-party service providers, including Stripe, shipping carriers, and AI processing services; or (g) any loss of data, including closet data, transaction history, or portfolio information.

15. Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS, WITHOUT ANY WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE. TO THE FULLEST EXTENT PERMITTED BY LAW, Purr LLC EXPRESSLY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, NON-INFRINGEMENT, AND ACCURACY. WE DO NOT WARRANT THAT: (A) THE SERVICE WILL BE UNINTERRUPTED, TIMELY, SECURE, OR ERROR-FREE; (B) THE RESULTS OR INFORMATION OBTAINED THROUGH THE SERVICE WILL BE ACCURATE, RELIABLE, OR COMPLETE; (C) ANY DEFECTS IN THE SERVICE WILL BE CORRECTED; (D) ANY VALUATIONS OR MARKET DATA WILL REFLECT ACTUAL MARKET CONDITIONS; OR (E) THE SERVICE WILL MEET YOUR REQUIREMENTS OR EXPECTATIONS. YOUR USE OF THE SERVICE IS AT YOUR OWN RISK.

16. Dispute Resolution and Arbitration

Informal Resolution. Before initiating any formal dispute resolution proceeding, you agree to first contact us at hello@bypurr.com and attempt to resolve the dispute informally for at least thirty (30) days. Most disputes can be resolved without formal proceedings.

Binding Arbitration. If we cannot resolve a dispute informally, you and Purr LLC agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Service (including the formation, validity, enforceability, scope, or applicability of these Terms, including this arbitration provision) shall be resolved exclusively through final and binding arbitration administered by the American Arbitration Association (“AAA”) under its Consumer Arbitration Rules then in effect. The arbitration shall be conducted by a single arbitrator in Los Angeles County, California, or at another mutually agreed location. The arbitrator’s award shall be final and binding, and judgment on the award may be entered in any court of competent jurisdiction.

Class Action Waiver. YOU AND Purr LLC AGREE THAT EACH PARTY MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS, CONSOLIDATED, OR REPRESENTATIVE ACTION OR PROCEEDING. The arbitrator may not consolidate the claims of more than one party and may not preside over any form of class, consolidated, or representative proceeding.

Small Claims Exception. Notwithstanding the above, either party may bring an individual action in small claims court for disputes within the jurisdictional limits of that court.

17. Governing Law

These Terms and your use of the Service shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law principles. To the extent that any lawsuit or court proceeding is permitted hereunder, you and Purr LLC agree to submit to the exclusive personal jurisdiction of the state and federal courts located in Los Angeles County, California for the purpose of litigating any such dispute.

18. Termination

We may suspend or terminate your account and access to the Service at any time, with or without cause, and with or without notice. Reasons for termination may include, but are not limited to: violation of these Terms, prolonged inactivity, fraudulent or illegal activity, or at our sole discretion for any reason. You may delete your account at any time through the app settings or by contacting hello@bypurr.com.

Upon termination: (a) your right to access and use the Service immediately ceases; (b) any pending listings will be removed; (c) any pending payouts for completed transactions will be processed in accordance with these Terms; and (d) we may delete your account data in accordance with our Privacy Policy. The following provisions survive termination: Sections 8 (Valuations), 9 (Authentication Disclaimer), 11 (User Content license), 13 (Indemnification), 14 (Limitation of Liability), 15 (Disclaimer of Warranties), 16 (Dispute Resolution), 17 (Governing Law), and this Section 18.

19. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction or arbitrator, that provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these Terms. The invalidity or unenforceability of any provision shall not affect the validity or enforceability of the remaining provisions, which shall continue in full force and effect.

20. Changes to These Terms

We reserve the right to modify these Terms at any time. We will provide at least thirty (30) days’ advance notice of material changes by posting the updated Terms on the Service, sending you an in-app notification, or emailing you at the address associated with your account. The “Last updated” date at the top of these Terms will be revised accordingly. Your continued use of the Service after the effective date of any changes constitutes your acceptance of the revised Terms. If you do not agree to the revised Terms, you must stop using the Service and delete your account.

21. Contact

If you have any questions, concerns, or feedback regarding these Terms of Service, please contact us at:

Purr LLC
Email: hello@bypurr.com
Website: bypurr.com